Brands are becoming an ever more important source of strategic advantage. Organisations need to align the emotional engagement of customers and employees to the brand.
Our specialists, David Lancefield and Duncan Wardley examine the role of brands, how to engage customers and employees to deliver on the brand promise and how to measure the impact.
They share insights into the challenges clients face measuring returns on investment (ROI) in an ever changing marketing environment and understanding and forging emotional connections with customers and employees that liberate value and accelerate performance.
The things that engage customers with your brand can be the same things that engage your employees with your brand. There’s an opportunity for organisations to align the two and build an emotional attachment with both their customers and employees.
Making this happen requires a new form of engagement throughout an organisation and a new way of analysing the drivers of behaviour. Ensuring you have the right analysis and insight in place to make these important brand decisions that maximise your ROI is essential.
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