How UK cities can rise to the challenge of changing public expectations

Good Growth for Cities: Smarter choices, better outcomes

York Minster and St Wilfrid's church, York

Local economies across the UK are at a turning point, with a renewed focus on place-based growth creating fresh impetus for action. But progress will depend upon clear, strategic choices. Prioritising the foundations of thriving communities and businesses will be key. As will a focus on local strengths with tangible economic potential and outcomes people can see and feel.

The UK public increasingly associates a thriving high street, better housing and transport, and access to skills, with economic success. Financial measures such as income and income distribution have previously led by a wide margin, but this year’s Demos-PwC Good Growth for Cities Index reveals a shift towards factors that make a place feel invested in, future-focused and full of opportunity. The top performers, York, Edinburgh and Bristol, deliver on these fronts.

But this shift in public expectations comes at a time of mounting fiscal pressure, business uncertainty, and concern over how growth is experienced and shared. In this context, the places that succeed will be those that make smart choices that deliver the outcomes that matter most. The approach must be tailored. Each place must shape its own path, determined by local strengths and challenges.

Our research points towards the conditions and public priorities that can inform these choices, and the principles that help put place-led, inclusive growth into practice.

Good Growth for Cities

How are UK cities driving inclusive growth with better outcomes?

How has your city performed?

See how your city compares against others using the Good Growth key performance indicators
To see how your city compares, create your own charts and get the full experience please use our desktop version.
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0.44
0.38
-0.28
0.45
-0.29
0.35
0.62
0.26
0.34
0.09
0.21
0.24
0.63
0.61
0.30
0.09
0.15
0.23
0.26
0.19
0.12
0.30
-0.07
0.16
-0.04
0.06
-0.26
0.15
-0.03
0.09
0.45
-0.01
0.30
0.18
0.53
0.46
0.37
0.48
0.09
0.52
-0.07
0.43
-0.04
-0.02
0.57
0.25
0.08
0.04
-0.32
0.73

Good growth in practice

As part of our Good Growth for Cities research, we spoke to local leaders across sectors – from city councils, businesses and universities – to understand how places are navigating tough decisions, prioritising, and delivering better outcomes. These case studies offer insight into how cities across the UK are shaping their own path, based on local strengths and challenges.  

Belfast

Building a fairer future through partnerships and insights

Belfast is growing, but not at any cost. The city is shaping its future around the needs of its people – investing in high growth sectors that create local opportunities, using data to address persistent inequalities, and investing in the foundations that support long-term, inclusive growth.

Find out more

Birmingham

A pathway of opportunity through the city

Birmingham has one of the youngest and most diverse populations in the UK and is gaining prominence in several key sectors. But with parts of the city facing chronic deprivation, extensive regeneration, sector clustering, and skills development offer a chance to connect these left-behind communities to the city’s growth.

Find out more

Cardiff

Responding with focus, discipline and collaboration

Cardiff is the fastest-growing major city in the UK outside London. That growth brings opportunity, but also pressure on services, infrastructure and communities. In response, Cardiff is adopting a more focused approach to development.

Find out more

Edinburgh

Rebalancing the benefits of prosperity

Edinburgh is one of the UK’s most prosperous cities, with strong performance across economic and social indicators. But inequality, housing pressures and workforce challenges risk undermining long-term progress. However, targeted strategies promise to improve how growth is delivered across the city and who benefits from it.

Find out more

London

Adjusting course in a changing global landscape

While London remains the UK’s economic powerhouse, it faces a complex set of pressures. To close its performance gaps, strategic ambition must be paired with the kind of long-term coordination and delivery seen in its global competitors.

Find out more

Stockport

Transformation through urban renewal and regional balancing

Stockport is shifting from a supporting role within Greater Manchester to a confident, competitive economic identity of its own. Previously seen as a commuter town with a lower economic base than its neighbours, Stockport is repositioning itself as a place where people choose to live, invest and grow businesses.

Find out more

Contact us

Rachel Taylor

Rachel Taylor

Leader of Industry for Government and Health Industries, PwC United Kingdom

Tel: +44 (0)7841 783022

Carl Sizer

Carl Sizer

Chief Markets Officer, PwC United Kingdom

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