The transformation imperative

The right balance of talent and technology is critical to delivering transformations people can trust.

In this video we explore how to find that balance, why there is a pressing imperative to transform and where organisations should start.

Read transcript

Playback of this video is not currently available


Our speakers

Marco Amitrano

Managing Partner and Head of Clients and Markets, PwC UK

Steve Hare

CEO, Sage

The PwC CEO Survey revealed 22% of chief executives in the UK believe their business model will not survive the decade in its current form. As such, business leaders must strike the right balance of talent and technology to deliver change people can trust.

That was the overarching theme when Marco Amitrano, Managing Partner and Head of Clients and Markets at PwC UK, met with Steve Hare, CEO of Sage, to discuss the transformation imperative facing businesses.

But while that transformation imperative cannot be ignored, it doesn’t have to be overwhelming.

“Don't see it as a big bang. You don't have to do everything all at once. But you have to participate.”

Steve Hare,
CEO, Sage

Identifying key areas of the business to start and building from there can provide an effective way forward.

PwC’s Amitrano says: “When clients come to us to help with a transformation challenge it can start in a small part of the operating model. It could be about finance, workforce or it can be about customer needs.”

Inevitably, delivering transformation will rely heavily on technology, but that technology, applied properly should complement your people and make them better at what they do.

Sage’s Hare says: “You've got to embrace artificial intelligence, machine learning and automation. They will elevate the work that humans do. At the end of the day what do you have? You have technology and you have people. And you need to try to connect those two together.”

Understanding how people and technology will work together in a transformed business will be a keystone of success and the irreplaceable value of human wisdom, at a time when technology is commoditising knowledge, will be crucial to delivering outcomes people want and can trust.

“The difference between successful and unsuccessful transformation is the wisdom that gets applied. As a friend once put it to me, knowledge is knowing a tomato is a fruit, wisdom is knowing not to put it in a fruit salad. That is why fundamentally, humans and tech have to come together, because trust would just be a gap.”

Marco Amitrano,
Managing Partner and Head of Clients and Markets, PwC UK


Whatever disruption your organisation faces, we’re here to help. Whether you need to refine or reinvent what you do, we’ll work with you to unlock the opportunities transformation presents and deliver change that will make a difference to your organisation, communities and society.

Together, we can see beyond change.

Find out more

Contact us

Marco Amitrano

Marco Amitrano

Alliance Senior Partner, PwC UK & Middle East, PwC United Kingdom

Follow us