Matthew Alabaster

Matthew Alabaster

Partner, Strategy, PwC United Kingdom

Matt is a partner in our Strategy team, working with companies and their investors to develop, refine and review strategies for growth.

He has a particular focus on 'step change' growth strategies, including M&A, new market entry and cross-border investment into and out of emerging markets.

He currently leads our Energy, Utilities, Mining & Infrastructure team in Deals Strategy, which specialises in growth and M&A-related strategy to companies, equity investors and lending banks in these capital-intensive industries.

Prior to leading this team in the UK, Matt lived and worked in the Middle East for four years, where he established and grew PwC's Deals Strategy business in the region. He built a team that worked with major multinationals on their regional growth strategy, as well as with local companies and governments on strategies for growth and investment. He continues to have a role in working with UK businesses on their Middle Eastern strategies, as well as with Middle Eastern investors on entering the UK market.

In addition to his current sector role, Matt has broad experience across a range of engineering and industrial sectors, including Automotive, Aerospace & Defence and Renewable technologies. In 2009 he spent a year with Rolls-Royce plc, the global power systems manufacturer, as Strategy Director responsible for Globalisation.

Matt has been a strategy consultant for 17 years. After studying engineering, Matt started his career in 1998 at COBA, a strategy consultancy that specialised in services to Private Equity investors, before joining PwC in 2001.

"I love the fact that I get to work with clients on the fine details of their investments and strategies, but at the same time putting them into the wider context of rapidly changing markets. Whether that's the Middle East, the UK infrastructure sector or the global Oil & Gas industry, my team and I use our network to get the market insight and intelligence needed to make better strategic decisions."


  • Energy
  • Utilities
  • Mining
  • Infrastructure


  • Oil & Gas
  • Power & utilities
  • Infrastructure
  • Aerospace & Defence
  • Automotive
  • Renewable Technologies