UK’s unsecured debt mountain reaches £300bn or £11,000 per household exceeding pre-crisis peak by 30%

PwC’s Consumer Credit Confidence survey reveals:

  • Unsecured debt grew by 11%, almost £80 million a day, the fastest rate of growth for 15 years

  • Car finance, credit cards, overdrafts and student debt account for 75% of the growth

  • Debt milestone projected to exceed £340bn, or £12,500 per household, before end of the decade

  • Younger people (25-34) hold more than five times as much debt as older borrowers (55+) and are three times as worried about their ability to repay

  • Renters almost twice as likely to have needed to use credit to pay for essential items vs mortgage payers and are more worried about their ability to repay

Over the past year, UK consumers’ unsecured debt, amassed primarily on credit cards, student loans, car financing and overdrafts, has reached an all-time high of close to £300bn, or £11,000 per household, growing at a faster rate than at any time in the past 15 years, PwC analysis has found.  As evidence of the increased debt burden, total levels of unsecured personal debt are now 30% higher than their pre- financial crisis peak.

Rising by 11%, or close to £80m per day- almost £55,000 per minute -the UK’s unsecured debt mountain has grown faster in the past year than any year since 2002. Reflecting the heightened appetite for credit, the UK’s unsecured debt pile has also grown at least three times faster than secured debt in each of the last five years.

Student debt, credit cards and car finance represent more than three-quarters of the growth in unsecured lending in 2017.

Simon Westcott, consumer credit leader at PwC said,

“The rapid increase in unsecured borrowing in recent years reflects a change of attitude on the part of households across the UK. Following the financial crisis, we saw households repaying their unsecured debt, reducing their borrowing by around 10% between 2008 and 2012 - or closer to 25% if we exclude student borrowing.

“However, since then, and despite the uncertainty created by political upheaval, a number of macro-economic factors have combined to create a climate of rising consumer confidence and borrowing. Car finance especially has grown by at least 15% in each of the past five years, representing the largest increase among the main unsecured lending products.

“The true scale of the issue has now been put into sharp relief - but there is still more to come. We project that growth in unsecured borrowing across the UK  will continue over the next three years, albeit at a slower rate. Our projections show we are heading for an unsecured debt pile of more than £340bn, or around £12,500 per household before we reach 2020.”

Despite the record levels of unsecured debt, political and economic uncertainties, and the prospect of interest rate rises, PwC’s Credit Confidence survey sampled households across Great Britain and found that consumers are more confident in their borrowing than at any time since the financial crisis. However this headline position masks underlying complexity with certain groups under more pressure:

  • Young people: compared to older borrowers (55+), 25-34 year olds in GB typically hold five times more unsecured debt, are three times more likely to need to use credit to pay for essential items and are three times more worried about their ability to repay their debts in the future

  • Renters: Compared to homeowners with mortgages, renters are around twice as likely to have needed to pay for essential items on credit and are more worried about their ability to repay future debt

  • Based on UK data and our survey of GB consumers’ debt profile, PwC projects Britain’s debt milestone will exceed £340bn, or £12,500 per household, before the end of the decade.

  • Households may need to be better-equipped to cope with the implications of interest rates rises. For some households, a 1% increase base rates could equate to ca.£1,000 a year in additional interest costs (assuming a tracker mortgage of £150,000  over a 25-year term). With real wages having fallen since 2008, and the household savings ratio (excluding pensions) expected to remain negative over the next 2 years, some may find the additional cost difficult to absorb.

  • Looking at secured credit, close to 60% of people felt they had a good understanding of mortgages,however only around 20% correctly estimated the cost of repayments. Financial literacy was particularly low among younger age groups.

Understanding of everyday lending products - the education gap

The PwC Credit Confidence Survey also revealed low levels of financial literacy. The poll revealed a worrying gap between individuals’ perceived grasp of everyday financial products and their actual understanding, when asked to estimate the true cost of borrowing.

Simon Westcott, consumer credit leader at PwC, said,

“Our analysis revealed concerning levels of understanding in relation to the cost of everyday lending products. People’s perception of the cost often underestimated the reality. For example, across all age groups and unsecured credit types, only around a quarter of our GB sample correctly estimated the true cost of borrowing on everyday lending products. Furthermore only 6% of people recall being taught about financial literacy at school.

“The industry, regulators and government need to work together to ensure people are equipped with this crucial life skill, especially as the debt burden increases.”

“When the penny drops, only then can consumers can start tackling the pounds.”


Notes to editors

1.UK Debt burden

It should be noted that the data relating to overall personal and household debt relate to the United Kingdom, while data contained in PwC’s Credit Confidence survey relates to Great Britain only (excluding Northern Ireland)

2. Credit Confidence Survey

To measure consumer credit confidence we’ve built an index which tracks seven attributes across three measures of credit confidence: (in) people’s level of ability to make debt repayments today and their worry about this in the future; (ii) their worry about their future access to and use of credit; and (iii) their worry about job security and expectations for wage growth.

Consumer survey - All data contained in  PwC’s Credit Confidence survey unless otherwise stated, are from YouGov Plc.  Total sample size was 2046 adults across Great Britain. Fieldwork was undertaken between 13th September and 14th September 2017.  The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+)

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