Switzerland, Iceland and the Netherlands top our latest Youth Employment Index 2025. The top countries found success through targeted investment in skills via vocational training and through more effective job placements. In addition, relative to the UK, other OECD economies offer more flexible employment opportunities and supporting higher rates of part-time work.
The UK ranks 27th out of the 38 OECD economies included in our Index, down from 22nd last year. This year’s decline reflects a combination of rising youth unemployment, now at its highest level since 2020, and higher levels of economic inactivity. This rise is part of a broader slowdown in the UK labour market; however, the deterioration has been steeper among young people than older workers.
PwC’s Hope and Fears survey found nearly a third of entry-level workers say they’re worried about AI’s impact on their future. Across all sectors, our modelling found no direct impact of AI on youth unemployment, with weaker business sentiment and softer labour demand being the main drivers behind the recent uptick. However, analysing sectors with high AI exposure such as IT shows a potential impact on entry-level roles over the past year.
The UK continues to underperform relative to its peers in the proportion of young people that are not in education, employment or training (NEET). Our estimates suggest that UK GDP could be boosted by up to 1% p.a. if it was able to reduce the NEET rate in all UK regions to match the level of the Northern Ireland, the best performing region.
"Meeting this challenge is increasingly urgent, but there are roadmaps. If the rest of the UK matched Northern Ireland’s NEET levels, GDP could be boosted by around £13-26bn."
Jake Finney, Senior Economist, PwC UK
"There’s a lot of talk and anxiety about AI taking jobs, but I think the bigger risk is people losing confidence in their place in the future. With the right investment in skills and inclusion, technology can open more doors than it closes. Helping young people build confidence with digital tools and technology is how we turn uncertainty into resilience and that’s what will really shape the UK’s future economy."
Asim Siddiqi, Technology Talent Leader, PwC UK