PwC processes personal data about business contacts including any of the following: existing and potential PwC clients, individuals associated with them, members of the press, legal and business advisers, and other third parties and intermediaries PwC interacts with in the course of business.
PwC may collect business contacts’ details directly or indirectly from the business contacts, and/or from publicly available sources including social media sites, and/or from third parties, such as companies operating public relations or business development databases. PwC may collect details including name, contact details and other information (such as job title, employer, areas of business interest and other business details).
PwC processes personal data about business contacts using a customer relationship management system (the “PwC CRM”).
In addition to the above, the PwC CRM may collect data from PwC email and calendar systems (names, date, and time) concerning interactions between PwC users and contacts or third parties.
Personal data relating to business contacts may be used for our legitimate interests and the legitimate interests of other PwC member firms for any combination of the following purposes:
developing our businesses and services (such as identifying client needs and improvements in service delivery and learning more about a client, relationship opportunity we or other PwC member firms have an interest in);
analysing and evaluating the strength of interactions between us and a business contact. The PwC CRM uses an algorithm to help with this analysis and the ranking is primarily based on interaction frequency, duration, recency and response time;
performing analytics, including (i) to produce metrics for PwC leadership, such as on trends, relationship maps, sales intelligence and progress against account business goals and (ii) in combination with various other client and sales related data, including past outcomes to identify actionable variables to assist our sales teams;
maintaining and using IT systems;
hosting or facilitating the hosting of events; and
If you decide that you don't want to receive marketing communications from us, you can unsubscribe. In that case we will include your details on a suppression list so we do not send you further marketing communications. We may still send you emails regarding factual, transactional and/or servicing information in connection with products or services we are providing to you or your organisation.
PwC member firms do not sell or otherwise release personal data contained in the PwC CRM to third parties for the purpose of allowing them to market their products and services without consent from individuals to do so.
Personal data of clients, potential clients, or their associates will be retained on the PwC CRM for as long as we have, or need to keep a record of, a relationship with a business contact, which is for the duration of our relationship with a contact or their organisation. Personal data of business contacts will be retained in line with our retention policy.
Personal data may be held for longer periods where extended retention periods are required by law or regulation and in order to establish, exercise or defend our legal rights.
The PwC CRM is provided by Salesforce and is hosted in Salesforce’s European data centers. Use of the PwC CRM is supported by additional functionality provided by Introhive, including profiling, and certain personal data in the PwC CRM may be processed by Introhive on its servers. The information in the PwC CRM may be accessed by PwC member firms for the purposes described above. For details of our member firm locations, please click here. Further details about the processors (such as IT service providers) used by PwC and locations of processing are provided here.