Business contacts
Collection of personal data
PwC processes personal data about contacts (existing and potential PwC clients and/or individuals associated with them) using a customer relationship management system (the “PwC CRM”).
The collection of personal data about contacts and the addition of that personal data to the PwC CRM is initiated by a PwC user and will include name, employer name, contact title, phone, email and other business contact details. In addition, the PwC CRM may collect data from PwC email (sender name, recipient name, date and time) and calendar (organiser name, participant name, date and time of event) systems concerning interactions between PwC users and contacts or third parties.
Use of personal data
Personal data relating to business contacts may be visible to and used by PwC users to learn more about an account, client or opportunity they have an interest in, and may be used for the following purposes:
Administering, managing and developing our businesses and services
Providing information about us and our range of services
Making contact information available to PwC users
Identifying clients/contacts with similar needs
Describing the nature of a contact’s relationship with PwC
Performing analytics, including producing metrics for PwC leadership, such as on trends, relationship maps, sales intelligence and progress against account business goals
In addition, the PwC CRM uses an algorithm to evaluate the strength of interactions between a PwC user and a contact. This ranking is primarily based on interaction frequency, duration, recency and response time.
PwC member firms do not sell or otherwise release personal data contained in the PwC CRM to third parties for the purpose of allowing them to market their products and services without consent from individuals to do so.
Data retention
Personal data will be retained on the PwC CRM for as long as it is necessary for the purposes set out above (e.g. for as long as we have, or need to keep a record of, a relationship with a business contact).
