As advanced economies continue their transition from physical production to services and intangible assets, the importance of information has never been greater. More and more organisations are thinking about how they harness the power of data analytics, artificial intelligence and ‘big data’ and how they can make significant investments.
But, we believe that you can’t start with data, you need to start with where and how you want to create value in your business, then move to data.
Understand how you create value today
Develop investment options
Review your data assets
Confirm the options
Develop realistic aspirations for monetisation
Trial it, learn and refine
Do it, scale it