PwC Corporate Finance advise 3i Group plc on their investment in MPM Products

PwC Corporate Finance have provided lead advisory support to 3i Group plc (“3i”), a leading international investor focused on mid-market Private Equity and Infrastructure, on their acquisition of MPM, a Manchester-based premium pet food company, offering a range of high-quality and innovative products for cats and dogs across a portfolio of brands.

MPM was established in 2002 and owns leading brands such as Applaws, bringing human-grade, natural products to pet parents across the world. MPM has strong international reach, with 60% of revenues across the US, Asia, Australasia and Europe, and differentiates itself through its clean label and “cat first” proposition.

The partnership will support MPM’s continued growth, accelerating its international expansion particularly within the North American market.

PwC’s Corporate Finance team was led by Dan Gallagher and Amit Aggarwal, with support from Nigel Espie, Olivia Lonsdale, Matt Hollingsworth and Phoebe Groves.

Rupert Howard, Director at 3i, commented:

“We are delighted to be investing in this rapidly growing, resilient business where we see significant headroom for further international growth.  It was great to be able to work with the PwC team who provided valuable sector insight throughout the process.”

“Having advised the shareholders on ECI’s investment in 2016, it is particularly pleasing to have been able to help facilitate this investment by 3i to support the business on its next phase of international growth. This transaction continues an exceptional period for PwC’s consumer team following recent transactions with Armitage, Gymshark and Halo Foods in autumn 2020.”

Dan Gallagher, PwC Corporate Finance Partner

Daniel Gallagher

Partner, Head of TMT, PwC United Kingdom

+44 (0)7841 494268


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