Green light to talk

Continuing to shine a light on mental health awareness

In the UK, one in four people will experience a mental health issue in any given year.

The stigma often associated with mental health means people may not recognise what’s happening or are too afraid to ask for help. At PwC, we’re proudly committed to ending this stigma.

Now in its seventh year, our Green Light to Talk campaign is running during Mental Health Awareness Week (09 May 2021 – 13 May 2022). This year’s theme of loneliness, with our call to action this year of connection, is particularly fitting as we’re also able to come together and mark the occasion in person, for the first time since 2019. Our connection to other people and our communities is fundamental to protecting our mental health and we are encouraging all of our people to embrace this opportunity to connect with each other across the week, and open up the conversation around loneliness.

Plus we'll be taking to social media again, with our #MyMindMatters campaign, encouraging our people to share how they are taking care of their mental wellbeing through connection, and how we are supporting others to do the same.

“Great steps have been taken to challenge the stigma associated with mental health; however, it is important to acknowledge that some of our people may still fear asking for help or even not realise they need that help. Our ‘Green Light to Talk’ campaign empowers our people to further challenge this stigma and also gain a greater understanding of mental wellbeing and how to maintain and protect it.”

Ian Elliott, PwC UK Chief People Officer

How it all started

Back in May 2016, we launched Green Light to Talk across our business and over 12,000 of our people wore green ribbons signifying their support and their willingness to have a conversation about mental health. The day was a huge success, reaching 3.4 million people via social media.

The Lord Mayors Appeal

In 2017, our Green Light to Talk Campaign was adopted by The Lord Mayors Appeal with 70,000 green ribbons distributed to 130 organisations. A highlight was seeing a green ribbon on the front of City AM and our own office being lit up green alongside iconic London buildings including The Bank of England, The Walkie Talkie, The London Symphony Orchestra and others.

We also developed a mental health app for all our employees to download onto their phones, so they know where and who they can go to if they need support.

In Partnership with The Samaritans

Our partnership with the Samaritans continues - we invite our people to train as Samaritans Listening Volunteers, through our volunteering scheme, so they're better prepared to have conversations about mental health.  

This is Me: faith and culture

Our latest 'This is Me' video looks at some of our people’s experiences of mental health issues within different cultures and communities. Members of our faith networks share their stories to encourage more conversations about mental wellbeing, to help tackle taboos and ensure that people get the support they need.

Playback of this video is not currently available


This is me: faith and culture

Playback of this video is not currently available


PwC people share their mental health stories

This is Me 2016

Our 'This is Me' campaign was created to mark World Mental Health Day 2016. We were one of 50 companies taking part in this initiative, run by the Lord Mayor's appeal team.

Contact us

Ian  Elliott

Ian Elliott

Chief People Officer & Executive Board Member, PwC United Kingdom

Tel: +44 (0)7711 912415

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