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Green light to talk

Continuing to shine a light on mental health awareness

In the UK, one in four people will experience a mental health issue in any given year.

The stigma often associated with mental health means people may not recognise what’s happening or are too afraid to ask for help. At PwC, we’re proudly committed to ending this stigma.

Now in its sixth year, our Green Light to Talk campaign is running during Mental Health Awareness Week (10 May 2021 – 16 May 2021). With the majority of us still working from home, or in a blended way, we're anticipating a virtual sea of green, as our people add a green ribbon to their email signature, to show their support for mental health. We are encouraging all of our people to take the time this week to complete wellbeing skills training designed to help them spot the signs someone may be struggling and start a conversation about mental health.

This year’s theme of nature also sees us encourage our people to continue to build movement into their day whilst taking notice of the natural world and environment around them. Plus we'll be taking to social media again, with our #MyMindMatters campaign, encouraging our people to share how they are taking care of their mental wellbeing as the current situation continues to challenge us all.

"Our focus on mental health, particularly through our Green Light to Talk campaign, is one of the ways we show we care, and is crucial in empowering our people to speak up when they need help. Normalising conversations about mental health and promoting hope for recovery is good for our people, and for our business."

Laura Hinton, Chief People Officer

How it all started

Back in May 2016, we launched Green Light to Talk across our business and over 12,000 of our people wore green ribbons signifying their support and their willingness to have a conversation about mental health. The day was a huge success, reaching 3.4 million people via social media.

The Lord Mayors Appeal

In 2017, our Green Light to Talk Campaign was adopted by The Lord Mayors Appeal with 70,000 green ribbons distributed to 130 organisations. A highlight was seeing a green ribbon on the front of City AM and our own office being lit up green alongside iconic London buildings including The Bank of England, The Walkie Talkie, The London Symphony Orchestra and others.

We also developed a mental health app for all our employees to download onto their phones, so they know where and who they can go to if they need support.

In Partnership with The Samaritans

Our partnership with the Samaritans continues - we invite our people to train as Samaritans Listening Volunteers, through our volunteering scheme, so they're better prepared to have conversations about mental health.  

This is Me: faith and culture

Our latest 'This is Me' video looks at some of our people’s experiences of mental health issues within different cultures and communities. Members of our faith networks share their stories to encourage more conversations about mental wellbeing, to help tackle taboos and ensure that people get the support they need.

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This is me: faith and culture

Playback of this video is not currently available


PwC people share their mental health stories

This is Me 2016

Our 'This is Me' campaign was created to mark World Mental Health Day 2016. We were one of 50 companies taking part in this initiative, run by the Lord Mayor's appeal team.

Contact us

Laura Hinton

Laura Hinton

Chief People Officer, PwC United Kingdom

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