This is human-led, tech-powered

We combine human expertise with emerging technology to help clients build trust and deliver sustained outcomes.

Emerging technology still needs people to guide the way.

Learn why PwC has been named a Leader in the IDC MarketScape: Worldwide Cloud Professional Services 2024 Vendor Assessment.

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AI doesn’t unlock opportunity. People with AI do.

Discover how we tailor industry-specific AI solutions for our clients, in collaboration with leading technology firms.

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Our relationship with emerging technology goes way back.

Find out how PwC was one of the first to use drones to improve the quality of audits.

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Emerging technology still needs people to guide the way.

PwC is proud to be a Leader in the IDC MarketScape: Worldwide Cloud Professional Services 2024 Vendor Assessment. Across a range of industries, from the most disrupted to the most highly regulated, we combine strategy expertise, deep industry knowledge and powerful technologies to co-create solutions with clients that drive continuous transformation.

We have a suite of tailor-made, comprehensive options designed to remove complexity and create sustained outcomes for your organisation. Built in the cloud, they integrate seamlessly with your existing ecosystems to ensure scalability, flexibility and security. And when combined with our industry expertise, these modular solutions can adapt as technology evolves or your needs change — to accelerate innovation, rapidly reinvent business models and find new sources of value.

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“From infrastructure and platforms to applications and more, cloud continues to be a critical enabler of transformation, and is the fabric for generating value from data and fast-growing tech such as AI and GenAI. Those that have reinvented their business and operations through cloud modernisation are realising value at twice the rate of companies running outdated systems and processes. And as regulatory, compliance, cyber and sovereignty requirements evolve, the right cloud strategy is more important than ever.”

Warren Tucker,Cloud and Digital Transformation Leader, PwC UK

AI doesn’t unlock opportunity. People with AI do.

Our alliances with leading technology firms are pivotal to how we deliver on our clients’ most critical business needs. Our deep industry and domain expertise, and the engineering ingenuity of our alliance partners, creates a powerful combination. Added to that are the skills and capabilities of 5,000 dedicated PwC technologists and a workforce upskilled in emerging technology such as AI.

This human-led, tech-powered approach has seen us recognised as the Microsoft Partner of the Year Award winner for Building with AI — reflecting our work with Microsoft to transform some of the world's largest and most innovative organisations.

Our alliances enable clients to create value and keep pace with technological change, responsibly and securely — from cost-saving and increased productivity, to improved supply chain resilience and wholesale digital transformation.

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“PwC’s Strategic Alliances and Ecosystems are an integral enabler of our clients' transformation journey. Leveraging our deep industry and tech expertise, and working together with Alliances, we build iconic solutions to help our clients solve their hardest problems.”

Oz Ozturk,Head of Technology Alliances, PwC UK

Our relationship with emerging technology goes way back.

Drones were made to fly. We were one of the first to get them to audit. Since 2018 we have been using drones to transform the way we audit inventory — increasing the certainty and improving the quality of audits. Having first used drones to support the audit of stockpiles, our specialist drones team has since supported multiple audits across various sectors in the UK and globally.

We believe the ability to understand, to innovate and to draw on the best of emerging technologies should be embedded across our audit practice. With this digital mindset among our teams, we're constantly reimagining the audit process to find better ways to meet the needs of regulators and stakeholders while delivering high quality audits to our clients.

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“We take pride in the quality and consistency of our audits, and focus on continually driving the highest of standards. We invest in our people and have developed a culture of innovation in our audit practice — which means the ability to evolve the audit is embedded in our teams. Our teams are always looking at ways to do things differently; drive better outcomes, improve quality, reduce management burden and improve insight and value.”

Marc Bena,Digital Audit Leader, PwC UK

It all adds up to the New Equation

A human-led, tech-powered community of solvers

The New Equation is our global strategy to address the breadth and complexity of challenges facing businesses and society.

We're working to build trust, deliver sustained outcomes and help clients solve their most important problems by combining human ingenuity and understanding with the right technology.

From building teams with diverse perspectives, experiences and expertise, to investing in our skills and technologies, we take a human-led, tech-powered approach, working alongside our clients to deliver results that make the difference.

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Our transformation journey

The nature of our learnings - of how we've used emerging technology to transform our own operations - can't be underplayed. Take artificial intelligence. We've had a dedicated AI function for around a decade and have equipped more than 15,000 of our UK staff with AI skills and tools. Our clients want guidance on how to optimise with AI. We are able to accelerate their journey by sharing our learnings, knowledge and experience - helping clients get to value more quickly.

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Transcript

Creating value for clients

Transformation

Be transformative, with the right balance of talent and technology to stay ahead of disruption.

Discover more

Insight

CEO survey

Article

Speed Matters

Workforce

Create the structure, culture and skills to drive rapid reinvention and sustained success.

Discover more

Insight

Hopes and Fears

Video series

Forces at work

Risk

Navigate uncertainty, change the way you predict, prepare and respond to risk.

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Video

Rethink risk

Services

PwC and Fusion

ESG

Deliver sustainable growth that creates both commercial and societal value.

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Case study

Baker Hughes

Value Creation

Whatever your business priorities, unlock new ways to realise and protect value.

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Case study

Coty

Join our human-led, tech-powered team

We're committed to building diverse, ambitious teams and investing in skills and technologies that empower people to think differently. When we combine know-how, expertise and relationships with the right technology, we solve problems, build trust and unlock opportunities. Find out how you can put your skills to use in unexpected and exciting ways to realise your full potential.

Join our community of solvers

Contact us

Carl Sizer

Carl Sizer

Chief Markets Officer, PwC United Kingdom

Umang Paw

Umang Paw

Chief Technology Officer, PwC United Kingdom

Peggy Gondo

Peggy Gondo

CIO, PwC United Kingdom

Tel: +44 (0)7841 011450

Bivek Sharma

Bivek Sharma

Chief AI Officer, PwC United Kingdom

Tel: +44 (0)7483 164356

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