Customer and digital strategy
Proposition and experience design, customer segmentation, commercial strategy, innovation and Fintech strategy.
Customer research, data and analytics
Full in-house market and customer research capabilities, and assets including cloud based customer insights and analytics platforms.
Front office operating model re-design, process optimisation and change execution. Building in performance KPIs and being able to have deeper insights into sales performance, behaviors and outcomes in real-time.
MarTech is a rapidly changing fragmented area. CMOs are often evolving into CMTOs and having to embrace multiple technologies to drive a marketing strategy. We help clients drive value from their marketing technology investments, ensuring alignment with the business goals.
System implementation and optimisation
Salesforce design, technical reviews and implementation services, including accelerators for specific financial services use cases.
Customer digital experience
Focusing on working at the intersection of Business, Experience, and Technology. When the solution must be the size of your business and calls for complete change from boardroom to the serverroom, we help you set the stakes and break down the barriers to transform your business. PwC help clients with building beautiful designs and experiences built on innovative technology platforms.