January 2024

Talking Tax

Talking tax

Welcome to this month's Talking Tax, bringing you a range of views and insights from specialists across our business.

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This month’s must read

27th UK CEO Survey

Growth strategy is the number one driver of transformation plans for UK CEOs, with more than three-quarters (76%) saying they will invest in transformative technologies such as cloud, data and AI this year.

But at a functional level, tax remains some way behind other business areas, such as marketing, HR and finance in terms of where transformation projects are running and in development.

Yet tax has never been more complex, critical to commercial decisions or fast moving. It’s clear there is an opportunity for those responsible for tax to reframe their role and make a stronger case for transformative investment.

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Laura Hinton

Laura Hinton

Tax Leader, PwC United Kingdom

Tel: +44 (0)7956 267671

Stuart Higgins

Stuart Higgins

Tax Markets and Services Leader, PwC United Kingdom

Tel: +44 (0)7725 828833