Salesforce World Tour 2023: Customer-led transformation focused highlights

Transcript 

AI and generative AI is offering the promise of true personalization on a 1 to 1 scale - CRM platforms are offering even more unique specialist experiences.

We know that's about being personal, distinctive, coherent and engaging.

And when experiences combine those elements in the right balance, we know it drives revenue retention and reputation growth.

We needed experience, we needed intelligence and we needed large scale capability.

And that's why we teamed up with PwC - in order to deliver faster and in a more effective fashion. When you take a company like Salesforce - who is by far the leader in customer technologies, and partner with a firm like PwC, who is by far the leader from a transformation perspective, we can really drive outsized outcomes for our clients.