It’s important that we concentrate on the key priorities that are most relevant for our business. This helps us to align time, resources and investment to activities where we can have greater impact, whether in our direct operations, our supply chain, or through our community programmes.
We originally developed our materiality matrix in 2011 to help us identify and prioritise these areas, based on extensive consultation with our stakeholders, through surveys and interviews with our people, potential recruits, regulators and NGOs, and some additional desk research. This has shaped the focus areas for our responsible business framework , which help us contribute to the UN Sustainable Development Goals that we’ve identified.
It has also influenced our approach to reporting on our purpose. Over the years we’ve developed metrics and targets to measure our progress, and to meet the evolving expectations of our stakeholders. We concentrate on the highest priority items in our digital Annual Report, and give a more details in these web pages on our purpose and in our non-financial scorecard.
We review the matrix periodically, in consultation with particular stakeholder groups, to ensure that our agenda remains relevant as our business and the external context continue to change.