Tax technology and transformation ambitions are stuck in a 'Catch 22'. Businesses want the benefits of tax transformation but they aren't investing in the right combination of skills and technology.
This is because the conversation isn't balanced or collaborative enough - it's dominated by the wider finance function and often disconnected from other transformation ambitions. As a result, perceived obstacles are not understood and companies are missing out on the benefits they want and need.
With our deep functional expertise and in-depth knowledge of the technology challenges and opportunities specific to tax operations, we can arm businesses with the insights and expertise they need to realise the wider benefits.
No transformation should happen in silos. We understand the need for tax transformation to be aligned to wider transformations and company priorities.
Tax, finance, risk and technology leaders and people need to collaborate to realise their strategic ambitions and need to be able to draw upon, and be guided by, the right insights and experience. This way, they can make a credible case for change that is understood throughout the business, benefitting the whole organisation and making it easier to secure the skills and investment needed.
At PwC, we combine brilliant ideas, passion and expertise with the power of technology and a unique combination of capabilities - deep industry knowledge to broader capabilities across tax and deals - to help you change for the better around your customer and realise long-term commercial success. Whether you’re looking to reinvent your experience strategy, transform operations, integrate marketing, sales and service technology, or improve customer insight and data analytics.
We help you to focus on how to better target your customers for more efficient, effective and ethical outcomes, improve the end-to-end customer experience for differentiation and lifetime customer value and expand your offer and reach through innovation and market entry strategies based on deep customer, creative and commercial expertise.
It’s an approach that is further supported by our specialist expertise across our six growth levers of customer-led transformation: insight and experience, marketing, sales, service, pricing and innovation.
“Far from automating tax teams out of existence, the use of technology is a chance to augment business partnering capabilities and enhance the status and influence of tax within your organisation. We believe this human-led, tech-powered approach is key to creating successful, sustainable outcomes.”
Bivek Sharma, CTO for Tax and Legal, PwC UKBelow is a series of articles designed to help those responsible for tax navigate their transformation journey.
